Before creating and starting a business, the first thing you have to prepare is to create a brand name. It’s time for you to learn and understand various tips for creating a memorable brand name.
Creating a brand name is not easy and is a challenge in itself.
Where, a brand name you choose must be able to be an identity for the business. The selection of a brand name also affects the success of a business.
Where, the right brand name can support you in the branding process .
This can also help consumers get to know and remember your product or brand better .
If you are still having trouble creating a brand name, below are some tips for choosing and creating a brand name easily and attractively:
1. Names That Have Never Been Used
The first tip you can do in creating a brand name is to look for a name that has never been used by anyone else, is completely new, and is free from patent rights .
You can use Google’s search engine facility to conduct a survey to test whether the choice of brand name is not associated with bad things.
2. Unique & Short Name
The second tip is choosing a unique and short brand name. A unique brand name will have many advantages, for example, with the uniqueness of your business brand name , it will be easy for consumers to remember.
But avoid unique brand names with negative connotations, because it will affect the business image you are building.
In addition, choosing a long name is highly discouraged, as it will be harder to remember. Choosing a short, simple brand name with 1 or 2 syllables will be more interesting and easier to remember.
3. Easy to Hear & Pronounce
You also have to make sure the brand name you create is easy to hear and easy to pronounce.
Avoid choosing a difficult and complicated brand name such as using a foreign language that not everyone knows how to read and its meaning. This makes consumers easily forget your brand name.
4. Has a Positive Meaning
You should also choose a brand name that has a positive meaning. Choosing a name with a positive meaning will affect the business you will run.
So, try to choose a brand name that has a positive meaning for your business. With a good brand name , it means that you put hope that your business can also run well, according to the name given.
5. Product Reflection
The next tip is to choose a name that can reflect your business product well. The choice of brand name can be adjusted to your business target market.
For example, if your target market is women with a clothing business, your brand name choice could be Female Wear.
That way, you can more easily carry out the branding process and introduce your business to the public.
6. Avoid Abbreviations
The last tip you should do is to avoid abbreviations in choosing a brand name . If this is a new business that you are going to build, you should avoid abbreviations or initials.
Especially those containing elements of letters and numbers, because this can confuse people who read and know about it for the first time.
Keep in mind that the brand name is the most important thing you should pay attention to when starting a business. Where, the brand name will affect your business branding in the future.
7. Use a Name That Rhymes
The next option, you can try to use words that have rhymes. Like as an example idea, Donut & Peanut, or maybe a popular brand like Coca Cola, Tiktok , and so on.
8. Use Appropriate Fonts
Sometimes you need to know that there are some letters that visually and in pronunciation have their own good impression. Some letters that have interesting visuals and pronunciations are D, W, or maybe S.
For example, D for Disney, W for Windows, even S for Starbucks.
9. Choose Familiar Words
You can also have a brand name from familiar words. So that consumers will be more sensitive to your brand because the name is often said.
But you also still need to pay attention to the suitability between the brand name and the familiar word, whether it is appropriate for your type of business.
Some brand names come from familiar words such as Zoom , Apple, Amazon, and so on.
10. Just One Word
The last option you can use when thinking of a brand name is that it must be pronounceable in one breath and in one breath.
In other words, you should make your brand name only one or two words. In addition to being easy to pronounce, this will also be easier for your customers to remember.
Furthermore, a brand name that only has one word will also make it easier for you to carry out promotional activities, marketing, or simply use signs on buildings and streets.
Therefore, prepare your business brand name as well as possible by following the tips above to create an easy and attractive brand name.
Once you have successfully chosen a brand name and run your business, you must also carry out good financial management and administration if you want your business to progress and develop.